A Higher Form of Communication
Discover, Communicate and Capitalize on the Inherent Value of your products and services. Optimize Brand Asset Value. Profit from increased mindshare and maximized growth trajectory.
Your Vision can change the World
just keep in mind there is nothing more common than unrewarded potential
You launched your business with a spark of inspiration. An unrelenting idea about how things could be done better. How your product or service could provide greater value. How you could help solve a problem, overcome a chronic challenge or satisfy an unmet need. You even dared to believe the world would be a better place because of your Vision. And rightly so.
Then reality set in. Market and organizational dynamics clouded that vision. Competitive forces threatened to vaporize it. Focusing on your original vision became difficult or disappeared altogether. Sales flatlined, settled into an oscillating mode or began a steady decline for no discernible reason.
The phases of organizational growth and
how they impact your business
There are three dominant stages in the lifecycle of any organization — Entrepreneurial, Management and Mature. Transitioning from one stage to the next requires planning, insight, commitment and flexibility. Applying ample measures of wisdom, discernment and intuitive thinking facilitate navigating the critical inflection points you encounter along the way.
In our nearly 15-years of providing counsel and strategy in plotting and navigating healthy business growth trajectories the MindMeld team identifies four of the most common paths organizations adopt, willingly or unwillingly: consistency (upper left chart), static or equilibrium, oscillating, and crash and burn. The four models are illustrated below for your benefit.
Clearly one growth pattern is abundantly superior to the others. It is also the toughest to achieve. And while there are no hard and fast parameters that define the ideal length of time or performance criteria associated with each phase and transitioning to the next, there are qualities and attributes of your culture, operating principles and business objectives that clearly delineate where you are relative to where you want (or need) to be.
Compare your current performance experience with these examples and you’ll get the picture.
The MindMeld team has undertaken the journey of transforming an idea into a business and a business into a category leading brand hundreds of times — successfully. And we welcome the opportunity of sharing our expertise with you. Helping you formulate and execute a strategy and roadmap that puts you on the steepest growth curve possible as shown in the illustration below. Which leaves you with one simple question: which curve would you rather be on?
We use the term MindMeld™ because our proprietary methodology begins and ends by understanding the mind of your customers, clients and prospects and aligning those beliefs and values with the inherent value you offer. A melding of minds — yours and theirs.
Our expertise is delivered through three integrated disciplines:
- Business Strategy and Organizational Development
- Creativity and Brand Asset Optimization
- Analytics and Business Process Innovation
The three ways of MindMeld marketing™
strategy and organizational development
Discover, communicate and capitalize on the inherent value of your business.
Your business has remarkable intrinsic Value. Value with limitless possibility. Value that sets you apart from any other business, product, or service. Value capable of inspiring team members, channel partners, clients, and customers with equal enthusiasm. Transform your business into a brand and increase Value significantly.
End-to-end alignment and clarity of purpose inspire engagement, establishes trust and creates FOCUS.
creativity and brand asset optimization
Realize and sustain consistent short- and long-term growth by optimizing Brand Asset Value.
Strategically positioned, managed, and promoted brands influence customer choice and create loyalty, facilitate and lower the cost of customer acquisition and retention, optimize customer equity, increase lifetime value of client relationships, attract and motivate talent and lower your cost of doing business.
Shared values, heightened collaboration and creative thinking foster innovation and continuous improvement.
analytics and business process innovation
You know more
than you know.
You just don't know it.
You invest a fortune generating, gathering, aggregating, sorting, and storing data. Data that multiplies in volume, velocity, and variety at a dizzying pace. Yet “70% of business leaders are frustrated by a lack of meaningful data.” Your team members are equally disheartened. And it is costing you money.
Transform data into information and information into insight. See everything you know — then put it to work.
You think.
Therefore You AIM.
Your products and services have tremendous and distinct inherent value. The kind of value that inspires people in extraordinary ways. Unfortunately, more often than not that value goes unrecognized, unappreciated and unrewarded.
So we developed the proprietary AIM™ framework for analyzing your business within a marketplace context taking all aspects of the organization into consideration — product management, customer equity, distribution, and promotion. As a result of this highly-collaborative process together we will discover, define, communicate and capitalize on the inherent value your organization and its products and services afford.
We use the term MindMeld™ because the process begins and ends by understanding your business in relationship with the mind of your customers, clients and prospects. The very place where profitable relationships take seed, are cultivated and prosper.
Focus. Take the initiative.
Follow through. Control your position.
Strategic advantage is an inherent quality of your organization’s product and service offerings. But it takes objective analysis, data-driven insights, creative thinking, and flawless execution to make it happen.
In one word, it takes Focus.
Focus is what business leaders say they appreciate most about working with MindMeld. We are experts at bringing strategic advantage into focus by helping you discover, communicate, and capitalize on the inherent value your brands so generously provide clients, customers, prospects, and value chain partners.
Your company and the brands you produce must search out and employ a highly differentiated, difficult — if not impossible — to imitate position in the sectors where you compete. MindMeld gives you a proven methodology for value engineering competitive advantage that results in superior performance and profit optimization throughout every stage of the business lifecycle.
The root of the problem is failure to distinguish between operational
effectiveness and strategy. A company can outperform rivals only
if it can establish a difference that it can preserve."
Build a better wheel? Of course you can.
Innovative ideas are powerful. Just like your vision. Bring the two into Focus and you will impact the world in meaningful ways—whether your world is local, regional, national, or spans the globe.
A whole new mind
is changing the way your clients think, behave, and transact.
Are you positioned to capitalize on this tremendous opportunity?
Orchestrating your organization’s resources, systems and processes is your top priority. Ensuring you have the right people in the right places equipped with the right tools and adequate financial resources — all while building the business — is a daunting and at times mind-numbing task. And it can become a momentum killing distraction if you aren’t prepared. Especially when navigating one of the three critical inflection points all organizations confront — start-up, management-driven or when a pressing need for innovation or product line augmentation is needed to sustain the growth of a mature business.
MindMeld provides CXO-as-a-Service arrangements for just that reason. Giving you a trusted advisor, mentor and resourceful critical thinker as a guide and sounding board in either establishing or maintaining a favorable growth trajectory. To explore how CXO-as-a-Service benefits your organization please contact Doug Knuth directly.