about you
You started your business with the belief that the products and services you offer give people a better way of doing things, help them achieve superior results, and make the world a better place. With equal parts passion, perspiration, and persistence you made that idea a reality.
the value of values
Your business has unparalleled intrinsic Value. Value with limitless possibility. Value that sets you apart from any other business, product, or service. Value capable of inspiring team members, channel partners, clients, and customers with equal enthusiasm.
Yet all too often that Value is unrecognized, overlooked, or misunderstood. What a shame. Your greatest strategic advantage may languish while sales cycles are prolonged, profit margins evaporate, cross-functional collaboration suffocates, and brand asset value steadily plummets toward a point of no return.
Are we exaggerating? Hardly. According to Harvard Business Review 50% of C-suite executives admit they cannot connect the dots between strategic priorities and desired business outcomes (a mere 9% say they can rely on colleagues for collaboration in achieving those goals). 70% are frustrated by lack of meaningful insights from their data (which costs you a king’s ransom to aggregate, store, access, and analyze). 82% say their organization lacks focus and 64% say they have no control over the company’s direction.
These data extend to line-of-business and frontline managers as well. We could go on but you get the point.
MindMeld serves b2b and b2c clients in a breadth of industries:
The MindMeld way enables clarity for every role and function
a holistic framework for creating and sustaining organizational Focus
Focus requires clarity and competence in equal measure. Your strategy must reflect such balance while creating clear, easily understood brand differentiation. Moreover, that core value must be enhanced and increased with every step in the value chain. Making that happen is greatly facilitated when you have objective insight and expertise from outside the organization. Doing so increases your knowledge base, exposes you to thought-provoking ideas and observations you never considered and elevates your confidence in critical decision-making.
Organizations, perhaps even yours, spend barrels of money wrestling with revenue attribution, R-O-I and other metrics aimed at validating certain roles, functions or initiatives. Don’t get caught-up in the frenzy. It will only waste your time and resources. After all, in a healthy organization you don’t worry about who gets credit for a sale. Customer success, retention and lifetime value are your Focus. And for good reason. Customer and/or Client relationships are valuable financial assets. They should be acquired, managed and nurtured in the same fashion as any other tangible asset. The MindMeld way is the way of Customer Equity — enabling you to maximize Brand and Customer Asset Value.
Competitive advantage comes in many shapes and forms. And one of the most widely overlooked sources of strategic advantage is the way you do things. The sets of activities — or methods — you perform transforming ideas into sellable products or services may seem mundane and uninteresting. But your customers don’t think so. Especially when you can tie those activities to improved performance for the end-user. When you get right down to it, all differences between companies in cost or price are a function of the processes required to create, communicate, distribute and deliver value. Including operations in the quest for discovering, communicating and capitalizing on value is the MindMeld way.
Sales and marketing are two sides of the same coin. Both disciplines are dedicated to promoting and selling your product or service. And both rely on one another if optimizing Brand and Customer Asset Value is your ultimate goal — and it should be. Sales professionals are an invaluable source for understanding and gauging brand awareness, customer readiness and product fit. More importantly, in many cases sales team members are a source for ideas on better communicating value. Clearly sales and marketing must be of one mind for targeting, sales enablement, product promotion and Customer Lifetime Value to be maximized. Planning the sale when you plan the strategy is the MindMeld way.
Marketing leaders often find themselves overwhelmed by the onslaught of technology, media fragmentation, rapidly changing competitive landscape, escalating customer expectations and slew of other demands common in what Forester calls the Age of the Customer. MindMeld works alongside you in evaluating opportunity, measuring risk and reward, rationalizing your technology stack and integrating marketing with every aspect of the business. We help you create processes for developing and implementing campaigns and automating those processes where appropriate. Best of all we help you create a strategic marketing plan and cement commitment to its execution.
How to know if the MindMeld is a
good fit for you and your organization.
You are a business leader passionate about what you do and the people you serve—team members, channel partners, suppliers, service providers and clients alike.
You understand culture is a key component of business strategy and realize that clearly defining and communicating vision, purpose, values, and processes [ways of doing things] are essential for the health and prosperity of your organization.
You also recognize thought compels and guides action. So you vigorously strive for communicating value and values in every area of the business — completely aware that in doing so you are maximizing brand value for both the short- and long-term.
Most of all, you recognize the process never stops if you want to enjoy the fruits of continuous improvement.
The Five Primary Elements of Brand Asset Value and how they interact in the formulation of a winning business strategy. Identifying these elements in clear, concise terms — no flowery mission statements or irrelevant value propositions — is essential in building a highly differentiated, enduring Brand Asset Value.
The following qualities are strong indicators we will work well together:
Measured: You count the cost of making a commitment to excellence and follow-through on that commitment with dogged perseverance.
Inspired: Your energy and passion for the business is contagious.
Nimble: You understand that rigid hierarchies inhibit growth and the ability to take advantage of market opportunities as they arise. Innovation and/or transformation concern you but not enough to be afraid to try.
Data-Driven: While instincts and intuition are vital, you also recognize the importance of data rightly interpreted to guide critical decision-making at every level of the organization.
Methodical: Continuous process improvement is a top priority. Identifying what to measure and why it is critical to the success of your organization.
Engaged: You are part of the business—not an aloof bystander that believes vision, purpose, process, and an action plan are “words on paper”.
Loving: You love what you do and the people you do it with.
Disruptive: You are more comfortable leading than following. You always keep an eye on the future and how the organization will adapt and evolve to remain relevant.
Mission
Discover, communicate and capitalize on the inherent value of your products and services. Transforming ideas into businesses and business into brands.
worldview
We believe very organization has inherent value and drama capable of changing the world.
We also firmly avow that marketing is a business-wide endeavor, not a separate and distinct function. Therefore, everyone within the organization is deeply involved in and accountable for sales and marketing.
Values
- Curious
- Empathetic
- Passionate
- Analytical
- Content, but not Contented
- Problem Solver
- Collaborative
- Open and Honest Communication