profile

established in 2006

Doug Knuth is Creative, Analytical, and a serial Developer of innovative business solutions. He founded MindMeld Marketing based on elements of value engineering, Six Sigma, LEAN and Total Quality Management and a mindset that views the organization as an integrated whole. Hence, all MindMeld strategies are steeped in the belief that sales and marketing and revenue generation are the responsibility of everyone in the organization.

Our vision is that your business will grow, prosper, and make a positive and lasting impact on the world. We accomplish this by helping you discover, define, and communicate the inherent value of your products and services and capitalize on that value in lasting, meaningful ways.

Toward that end, MindMeld is an ever-evolving next-generation consulting firm with old school sensibilities. Our proprietary, value-centric methodologies — including the MindMeld Value Chain Analyzer™, the MindMeld 5-box Brand Strategizer™, and Taking AIM™ framework — incorporate elements of Six Sigma, LEAN, TQM, Customer Equity, EOS, Value Engineering, advanced data analytics and other proven techniques for organizational development.

The end result is crystal clear organizational Focus that inspires optimum performance while producing consistent and sustained business growth. And make no mistake about it — everything we do at MindMeld focuses on your efficient and successful acquisition and retention of customers.

The MindMeld consulting approach is inherently agile as well. By assembling teams of experts based solely on your specific situation, goals, and objectives we deliver unmatched efficiency with an extreme degree of wisdom, discernment, and professionalism.

mission

Discover, define, and communicate the inherent value of your products and services and capitalize on that value in lasting, meaningful ways.

worldview

We believe every organization has inherent value capable of changing the world — no matter how large or small your world is.

We further believe everyone within the organization is deeply involved in and accountable for revenue creation via sales and marketing.

values

  • Curious
  • Empathetic (Client and Client’s Client perspective first)
  • Passionate / Inspiring
  • Content, but not contented
  • Analytical [insight-driven]
  • Problem Solver
  • Collaborative
  • Open and Honest Communication
"Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."
Peter Drucker

methodology — the MindMeld AIM™ framework

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Analyze

The MindMeld framework is designed to help your organization develop FOCUS by discovering and defining the inherent value your products and services offer the market place.

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Inspire

Inspiration comes from Imagining the breadth of possibilities for maximizing value and Implementing the resulting strategy and tactics.

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Maximize

Success depends upon continuous Evaluation of value creation, delivery and experience and developing and inserting Enhancements for maximizing growth.

brand strategy — the MindMeld 5-Box Brand Builder

Clearly defined, value-centric brand identity facilitates customer acquisition and retention, favorably influences purchase decisions, shortens sales cycles, elevates margins, cements customer loyalty and optimizes Customer Equity. Research also demonstrates strong, coherent brands attract, retain and motivate top-flight talent. The MindMeld 5-box strategy builder is a highly-effective tool for establishing and continuously improving Brand Asset Value.

The Corporate Executive Board (CEB) conducted one of the most in-depth studies on buyer preference and brand loyalty ever attempted. The research closely examined 7,000 purchase decisions over a one-year period and the results are inspiring. 64% of the purchase decisions studied were occasioned by Shared Values. Shared Values are tightly-held beliefs that both the brand and purchaser have about the brand’s higher purpose or broad philosophy (worldview). When applied to a short- and long-term growth strategy, Brand Asset Value enables organizations to rise above average or even good performance to consistent greatness.

Optimizing Brand Asset Value is not a marketing function. It involves the business as a whole and every area within the organization must be involved, engaged and active in making it so. The benefits — financial, psychological and emotional — are well worth the energy expended.

the MindMeld service delivery molecule

MindMeld service delivery views your organization holistically. Our expertise focuses on integrating Customer Equity (acquisition, retention and lifetime value), Product Management, Distribution and Promotion. We do so with an eye toward creative problem solving, innovating where necessary and transformation when appropriate. Above all, we plan the sale when we plan the strategy:

  • Business Strategy
  • Organizational Development 
  • Creativity and Brand Asset Optimization
  • Analytics
  • Business Process Innovation