Solving the Business Information Paradox
Only yesterday 2.5 Quintillion bytes (2.5 billion Gigabytes) of data were created. Most likely your organization churned out its fair share of that extraordinary data harvest.
And just as likely, a significant amount of your hard-earned data disappeared into some siloed black hole where information is lost forever. Or perhaps someone might succeed in finding and extracting bits of the contumacious information only to discover it transformed into a chaotic and useless form. But don’t despair. It’s only money.
According to a recent study conducted by New Vantage Partners C-level executives are increasing investment in data analytics with the goal of making their organizations more nimble and data-driven. The study found universal agreement among business leaders
that insights derived from data produce better, more confident decision-making in every area of the organization. Unfortunately, only 31% believe they have succeeded in building a “data-driven culture.”
As a result, focus is on increasing an organization’s overall Business Information IQ by making insights gleaned from the volumes of data produced, collected, collated, and stored easier to access and transform into workable solutions.
MindMeld Analytics, powered by SpeedTrack™ technology, enable you to Aggregate, Evaluate, Collaborate and Activate different kinds of data — structured or un-structured — and generate vital organizational intelligence and insight through one easy-to-use hosted analytics platform.
empowering your organization with Insight
Data becomes information when it answers a question, facilitates a decision, or is operationalized in a manner that allows ready access and analysis of critical business metrics.
Insight occurs when information from multiple and diverse data sources is integrated, analyzed and applied in real world contexts relative to desired business outcomes, goals and objectives. Insight enables formulation of ideas about how things can be done better and results continuously improved. Ideas inspire action.
Action produces optimized clarity, collaboration, and engagement across your organization and between you and your prospects, clients and customers.
see how much you know — then put it to work
Most business intelligence (BI) platforms utilize outmoded technologies incapable of handling the volume, variety and velocity of data your organization generates, accumulates, must share and hopes to capitalize on.
MindMeld Analytics powered by SpeedTrack technology empowers you with n-dimensional analysis and discovery. Data is transformed into focused and rationalized action. Value is maximized.
Combining the proprietary SpeedTrack technology with the MindMeld AIM™ framework delivers greater business insight and thus, higher value by enabling you to recognize and interpret market and buyer behavior patterns and the relationships that define those interactions. Well-informed, confident decision-making follows.
Unlike relational or no-SQL databases, as the volume, velocity and variety of data in the system increases so does the business value of the insights you extract. You literally dialogue with the data while visualizing the impact of every variable on the ultimate outcome.
eliminate barriers to data-driven revenue growth
YOUR TEAM MEMBERS are frustrated and perplexed. Because in spite of all the promises of how technology will help them sell more, collaborate better, and continuously improve service — their efforts are hindered by five pervasive barriers that limit access, insight, and monetization of meaningful business intelligence.
“And it costs you money.”
Now you can Aggregate, Evaluate, Collaborate, and Act On volumes of data — structured or un-structured — and generate valuable insights and organizational intelligence through one easy-to-use, self-directed Hosted Analytics platform.
MindMeld Analytics™ powered by SpeedTrack™ enable you to integrate, analyze, and transform data into workable action plans with speed, accuracy, and unrivaled confidence — enabling you to virtually “animate your organizational intelligence.”
aggregate
One place, one view, less wasted time, greater visibility. Team members find what they need quickly and without having to look in more than one place. Opportunities for improvement are apparent [data-defined] and easily shared across functional areas.
evaluate
Provides team members with both “descriptive” and predictive” rationale for CRM engagement. Identification and enhancement of fit between product and user needs. User experience and real-time results motivate engagement.
collaborate
Build and share data, charts and heat map visualizations. Make performance trends visible across the enterprise at a glance. Business activities and goal attainment are maximized when ideas, information, risks and rewards are freely shared.
activate
Predict and anticipate market forces that may impact business strategy and outcomes. Equip team members with insights for making data-driven decisions. Establish a common “language” for organization intelligence.
transforming data into insight impacts every area of your business
DISCOVER THINGS YOU DIDN’T KNOW and affirm the things you do. Information and competence are the two things business leaders need most. Information supports and guides critical decision-making while increasing your overall knowledge base. Competence heightens your confidence, extends expertise, augments team skill sets and elevates overall performance. There is truly more in it for you when you formulate and commit to a data-driven plan-of-action.
IN GOD WE TRUST. ALL OTHERS BRING DATA. Minimizing problems and maximizing efficiency is the CFO, CIO and COO mantra. Accuracy defines everything you do. Having the right information at the right time in a format that is easy to use and allows visualization of a variety of scenarios is essential. Now you can analyze pricing models, conduct cost-value analysis, evaluate risk and reduce uncertainty with one view across the organization. Being right matters and MindMeld Analytics helps ensure you are.
EQUIPPING YOUR ORGANIZATION WITH INSIGHT facilitates revenue generation. And when you employ the right mixture of art and science in forging and optimizing customer relationships marvelous things happen. MindMeld Analytics provide the insights you need for action, whether you are assessing channel strategies, analyzing media and message effectiveness, evaluating market share or computing Customer Equity and the lifetime value of client relationships. Armed with the right insights in as real-time as the data you enter into the system gives you the means for inspiring prospects, customers, channel partners and team members with equal enthusiasm.
INSIGHTS AND IDEATION HELP YOU DO MORE FOR LESS. Effective managers do things right. They realize their capacity for facilitating change and innovation. And they know process, procedure and continuous improvement are vital elements of the customer experience. A data-driven approach lightens the load and increases engagement for both individual team members and the organization as a whole. Details matter. And actions motivated by readily available and accurate information make your details a powerful part of the selling process.