… without committing to accomplishing extraordinary things.
Real and lasting operational excellence requires a catalyst. A spark of inspiration that enables your leadership team to see things from multiple perspectives and in fresh ways.
Achieving the extraordinary requires “wholistic”thinking—beginning with understanding the mind of your client and/or customer and how it aligns with your products and services, commitments, values, methodologies, and strategy.
The result is a highly-impactful, distinct, and extraordinary market position that facilitates and sustains organizational growth throughout your business’ lifecycle — all made possible by a laser-like focus on those you serve.
The transformation can only be accomplished by man, not by hardware (computers, gadgets, automation, new machinery). A company cannot buy its way into quality.”
— W. Edwards Deming
Here are Four Ways to make it happen:
- Foster a culture of cross-functional collaboration by enlisting key leaders and team members in formulating your strategy. Break down communications barriers by understanding and integrating your resources — capital, technological, human. Position and align based on value creation modeling. Use Customer Equity as a foundation for developing and optimizing client relationships.
- Define VALUE from your clients’ point of view. Position your products and / or services in simple, uncomplicated, and timeless terms [avoid faddish and trendy sales pitches]. Make sure your value proposition is equally relevant for diverse roles and functions within your target audience. Create your go-to-market strategy around that defined value. Focus on creating value from stem to stern and make sure those you serve experience that value with every touch.
- Commit to the plan across the organization. Be confident in your team’s ability to execute, even when things may go awry. Remain committed. Be consistent. AIM high — you might not always reach lofty aspirations but you won’t end up mired in mud either.
- Establish a system of profound knowledgeand maintain focus. Analyze results and continually improve performance by aligning and realigning resources. Be consistent with messaging. Never assume “telling the team” is enough. Never assume sharing your message with your target audience is enough. Inculcate values and value creation in everything you do (process, policy, procedures, and methodologies).
You have what it takes. Make it so.
MindMeld provides business leaders with logical, proven, and exceedingly effective tools for developing, defining, communicating, and capitalizing on Value — equal parts Art and Science and 100% effective. To learn more contact Doug Knuth at doug.knuth@mindmeldmarketing.com.