—Innovation, technology, and clever marketing are useless without focus—

Without a coherent strategy, business initiatives — no matter how clever or precisely executed — are an endless uphill battle. And though your ultimate objective is always  within sight — you never reach it.

Harvard Business Review reports a mere 11% of executives believe that all of their company’s strategic priorities have adequate financial, technical, and human support.

Moreover, despite the promise of streamlining and integrating business processes, research conducted by Accenture and HfS revealed 50% of business leaders believe their technical operations are silo-based and incapable of supporting digital workflow while encumbering data analysis. And 40% say their operating units are not properly aligned with business outcomes.

But perhaps the most troubling findings cite a paltry 9% of leaders are confident they can rely on colleagues in achieving critical business goals and objectives. So it should come as no surprise that 66% admit to fudging on commitments in order to hit individual targets and collect their bonus.

It behooves you to deploy a “wholistic” way of business planning—beginning with understanding the mind of the buyer and how it aligns with your products and services, commitments, values, methodologies, and strategy. The result is a highly differentiated, impactful, and value-based market position that facilitates and sustains organizational growth throughout the business’ lifecycle.

The benefits are real, measurable, and repeatable:

1. Innovation – see where the market is going and be there first
2. Clarity – produced by clear, honest, and creative internal and external communications
3. Connect with customers, clients, and team members in meaningful, lasting, and mutually rewarding ways
4. Culture – characterized and fueled by client-centricity
5. Insight-driven (no longer data-burdened)
6. Create a healthy state of urgency while eliminating nervous activity
7. Increase Lifetime Customer Value and share of wallet through customer equity modeling

Companies struggle with defining Vision/Mission, Worldview, Values, Methodologies, and Strategy in simple, uncomplicated, pragmatic terms. Which is why Harvard Business Review reports that less than 50% of C-suite executives can connect the dots between strategic priorities. And just 16% of frontline supervisors can clearly articulate company strategy and how it fits with their area of accountability.MindMeld provides your business leaders with a logical, proven, and exceedingly effective tool for developing, defining, communicating, and capitalizing on Value — equal parts Art and Science and 100% effective. To learn more contact Doug Knuth at doug.knuth@mindmeldmarketing.com.