Research shows that the people you do business with — your clients, customers, and prospects — don’t want a relationship with you (77%). Think you fall short of expectations (77%). And are tired of and resist frequent, pointless interactions (87%).
Alas, there is hope and it will cost you very little to turn that hope into real business value. Because despite the escalating brand avoidance mind-set of shell-shocked consumers, buyers say they rely on shared values over all other attributes as a basis for long-term relationships (64%). And values coupled with a focused vision are the heart and soul of any legitimate product or service on the market.
Insight-driven Data Analytics Enable You to Focus on Highest Value Targets.
Of course, these days data — and the technology that generates, captures, stores, and analyzes it — monopolizes most of your time and attention. And for good reason. The insights gleaned from client, market, and media activity are priceless in understanding and acting on market dynamics.
Just bear in mind buyer resistance and apathy toward your sales and marketing efforts — or engaging with your brand — is not caused by lack of data – you have data coming out of your ears. But raw data in and of itself is of little value. You need a means to aggregate and evaluate data holistically. Transform that data into useful information and meaningful insights. Share it with the right people at the right time. And make better business decisions that spawn innovative ideas, highly appreciated and sought-after products and services, and ubiquitous brand presence.
Clarity, collaboration, and engagement result.
Empower your team with insights that identify, inspire, and activate operational excellence, increase wallet and market share, and produce optimum levels of client and customer experience. Here are seven tips for getting the process started and continuously improving upon it once it is in place:
Transform Your Client Data into an insight-generating machine
- Maximize the impact of your resources by starting with your People, Process, and Capital requirements — then introduce and adapt technology that fits the way you work. Technology should be a tool of an existing culture, not a means for defining it.
- Align all activity with precisely defined business outcomes. Define what needs to be measured and why. Designate who is responsible for capturing and reporting mission critical metrics, with whom they are shared and when.
- Focus on the client, customer, and prospects. Why should they do business with you? How will they do business with you? What is of greatest valueto the client?
- Develop segmented Customer Equity models that determine the “real Value” of your client relationships. Measure and fine-tune for continuous improvement of that Value. Create means for identifying and replicating “high-Value” clients.
- Ensure all functional area performance metrics are accurate, consistent, accessible, and relevant.
- Streamline and simplify the user experience. Identify, prioritize, and put into action improvements that offer greatest loyalty wins.
- Be one step ahead. Anticipate and act on insights as you “guide and nurture” development of customer relationships.
MindMeld provides business leaders with a logical, proven, and exceedingly effective tool for developing, defining, communicating, and capitalizing on Value — equal parts Art and Science and 100% effective. To learn more contact Doug Knuth at doug.knuth@mindmeldmarketing.com.