Value Engineering

How to Optimize Brand Asset Value Over Your Entire Business Lifecycle

Leave a Comment / Brand Asset Value, Brand Identity, Brand Strategy, Business Culture, Business Performance Optimization, Business Strategy, Leadership, Marketing Strategy, Organizational Development, Value Engineering /

Brand building is about selling your products and/or services in the best, most profitable way throughout each phase of the organization’s lifecycle. Elevating performance from good to great is not merely dictated by the slope of your revenue curve — that goes without saying. Brand strategy actually allows you to shift the entire “S-curve” upward. […]

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Taking AIM through targeted Segmentation Practices.

Leave a Comment / Big Data, Brand Identity, Business Culture, Business Strategy, Data Analysis, Leadership, Marketing Strategy, Value Engineering /

Research shows that the people you do business with — your clients, customers, and prospects — don’t want a relationship with you (77%). Think you fall short of expectations (77%). And are tired of and resist frequent, pointless interactions (87%). Alas, there is hope and it will cost you very little to turn that hope

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The thinking behind your business can change the world.

Leave a Comment / Big Data, Brand Identity, Business Culture, Business Strategy, Capital Management, Innovation, Leadership, Marketing Strategy, Operational Efficiency, Organizational Development, Reengineering, Value Engineering /

  “Just keep in mind there is nothing more common than unrewarded potential.” Ideas are powerful. So are people with a dedicated mission, purpose, and values. Bring them into Focus with a precisely defined AIM and you will impact the world in meaningful ways —whether your world is local, regional, national, or spans the globe.

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Adapt and Evolve or Suffer the Consequences

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What is the expected lifespan of your company—10, maybe 15 years? Used to be the average lifespan of an organization would be somewhere around 70 years. Not today. The speed of innovation in technology, consumerization of IT, ease of duplicating and copying successful products [commoditization], and increasingly demanding consumers are creating opportunities for new products

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The 8 Attributes of a Market Leading Business

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Success in any endeavor begins with a workable strategic plan. Without a plan your organization’s growth, profitability, and very existence rests upon tactical opportunism. And that plan should begin and end with the people you serve — your clients and customers. A sound strategy for acquiring and retaining clients and/or customers enables you to purposefully

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The Fallacy of Culture Eating Strategy for Breakfast

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      I hate to say it, but Peter Drucker was wrong when he said “culture eats strategy for breakfast.” Or, at the very least, misunderstood. But I’m actually hoping he never said it at all. That’s because culture is a key element of any sound business strategy. In fact, the elements of culture

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You Can’t Get There From Here

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  In • no • va • tion : a new idea, device, or method : the act or process of introducing new ideas, devices, or methods — Merriam Webster Dictionary   The competitive landscape in the Age of the Customer [that is today according to Forrester] is fast-paced, confusing, and full of tantalizing off

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“Who’s Your Caddie?”

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  A good caddie is more than a mere assistant. He is guide, philosopher, and friend.” — Henry Longhurst On Saturday afternoon at the Masters golf tournament, Phil Mickelson was doggedly chasing leader Jordan Spieth. A birdie at the ninth hole moved Mickelson to minus 10 for the tournament, just four strokes behind. As he

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What Professional Golfers teach us about winning strategies

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  A good caddie is more than a mere assistant. He/she is guide, philosopher, and friend.” — Henry Longhurst The Masters golf championship at August National offers perhaps the most challenging and tension-filled test of skill for the professional golfer. Unlike all other major championships, The Masters is played at the same course with essentially

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The Prophetic Role of the CEO in Defining Business Strategy

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“Leadership is the capacity to translate vision into reality.” — Warren Bennis In the overall scheme of business strategy, nothing is more important than your ability to share with both team members and clients alike “why” the world is a better place because of your organization. Harmonizing a well-defined vision, purpose, and statement of values

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