“Just keep in mind there is nothing more common than unrewarded potential.” Ideas are powerful. So are people with a dedicated mission, purpose, and values. Bring them into Focus with a precisely defined AIM and you will impact the world in meaningful ways —whether your world is local, regional, national, or spans the globe. […]
The thinking behind your business can change the world. Read More »
A good caddie is more than a mere assistant. He is guide, philosopher, and friend.” — Henry Longhurst On Saturday afternoon at the Masters golf tournament, Phil Mickelson was doggedly chasing leader Jordan Spieth. A birdie at the ninth hole moved Mickelson to minus 10 for the tournament, just four strokes behind. As he
“Who’s Your Caddie?” Read More »
and how you can use them to create organizational focus There are three common mistakes business leaders make concerning strategy: 1) confusing tactics for strategy; 2) equating operational efficiency with strategy; and 3) lacking total commitment to a strategy. Our next few posts will delve into the elements of business strategy and why it is
The Four Key Elements of Business Strategy Read More »
In • no • va • tion : a new idea, device, or method : the act or process of introducing new ideas, devices, or methods — Merriam Webster Dictionary How many times have you heard transformation, innovation, revolutionary, or some similar word or phrase in the past week? Probably more than you’d like. Especially
5 Things You Should Know About Innovation Read More »
Life is like jelly beans in that what you see isn’t always what you get, but in the end the experience is well worth the risk. — Source Unknown Jelly Beans teach us a lot about commoditization, perceived value, and the necessity of strategy in the marketplace. Take price for instance. The leading brand
What Jelly Beans Teach Us About Brand Asset Value Read More »