Marketing Strategy

How to Optimize Brand Asset Value Over Your Entire Business Lifecycle

Leave a Comment / Brand Asset Value, Brand Identity, Brand Strategy, Business Culture, Business Performance Optimization, Business Strategy, Leadership, Marketing Strategy, Organizational Development, Value Engineering /

Brand building is about selling your products and/or services in the best, most profitable way throughout each phase of the organization’s lifecycle. Elevating performance from good to great is not merely dictated by the slope of your revenue curve — that goes without saying. Brand strategy actually allows you to shift the entire “S-curve” upward. […]

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Taking AIM through targeted Segmentation Practices.

Leave a Comment / Big Data, Brand Identity, Business Culture, Business Strategy, Data Analysis, Leadership, Marketing Strategy, Value Engineering /

Research shows that the people you do business with — your clients, customers, and prospects — don’t want a relationship with you (77%). Think you fall short of expectations (77%). And are tired of and resist frequent, pointless interactions (87%). Alas, there is hope and it will cost you very little to turn that hope

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The thinking behind your business can change the world.

Leave a Comment / Big Data, Brand Identity, Business Culture, Business Strategy, Capital Management, Innovation, Leadership, Marketing Strategy, Operational Efficiency, Organizational Development, Reengineering, Value Engineering /

  “Just keep in mind there is nothing more common than unrewarded potential.” Ideas are powerful. So are people with a dedicated mission, purpose, and values. Bring them into Focus with a precisely defined AIM and you will impact the world in meaningful ways —whether your world is local, regional, national, or spans the globe.

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Adapt and Evolve or Suffer the Consequences

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What is the expected lifespan of your company—10, maybe 15 years? Used to be the average lifespan of an organization would be somewhere around 70 years. Not today. The speed of innovation in technology, consumerization of IT, ease of duplicating and copying successful products [commoditization], and increasingly demanding consumers are creating opportunities for new products

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The 8 Attributes of a Market Leading Business

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Success in any endeavor begins with a workable strategic plan. Without a plan your organization’s growth, profitability, and very existence rests upon tactical opportunism. And that plan should begin and end with the people you serve — your clients and customers. A sound strategy for acquiring and retaining clients and/or customers enables you to purposefully

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Two Sure Signs Jeb Bush’s Campaign is in Deep Trouble…and neither has to do with Politics

Leave a Comment / Brand Identity, Business Strategy, Marketing Strategy /

Jeb! Is fine, as far as logos go. It’s uninspired, sure, but it gets the job done. But as a piece of typography, it’s crap.   — Liz Stinson, Wired, June 16, 2015 You can learn a lot about a company or brand by the way it communicates — visually, through words, and yes, even when

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You Can’t Get There From Here

Leave a Comment / Brand Identity, Business Strategy, Innovation, Marketing Strategy, Organizational Development, Value Engineering /

  In • no • va • tion : a new idea, device, or method : the act or process of introducing new ideas, devices, or methods — Merriam Webster Dictionary   The competitive landscape in the Age of the Customer [that is today according to Forrester] is fast-paced, confusing, and full of tantalizing off

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“Who’s Your Caddie?”

Leave a Comment / Business Strategy, Marketing Strategy, Operational Efficiency, Organizational Development, Value Engineering /

  A good caddie is more than a mere assistant. He is guide, philosopher, and friend.” — Henry Longhurst On Saturday afternoon at the Masters golf tournament, Phil Mickelson was doggedly chasing leader Jordan Spieth. A birdie at the ninth hole moved Mickelson to minus 10 for the tournament, just four strokes behind. As he

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The Four Key Elements of Business Strategy

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 and how you can use them to create organizational focus There are three common mistakes business leaders make concerning strategy: 1) confusing tactics for strategy; 2) equating operational efficiency with strategy; and 3) lacking total commitment to a strategy. Our next few posts will delve into the elements of business strategy and why it is

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5 Things You Should Know About Innovation

Leave a Comment / Brand Identity, Business Strategy, Innovation, Marketing Strategy, Operational Efficiency, Organizational Development, Reengineering /

In • no • va • tion : a new idea, device, or method : the act or process of introducing new ideas, devices, or methods — Merriam Webster Dictionary How many times have you heard transformation, innovation, revolutionary, or some similar word or phrase in the past week? Probably more than you’d like. Especially

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