Business Culture

How to Optimize Brand Asset Value Over Your Entire Business Lifecycle

Leave a Comment / Brand Asset Value, Brand Identity, Brand Strategy, Business Culture, Business Performance Optimization, Business Strategy, Leadership, Marketing Strategy, Organizational Development, Value Engineering /

Brand building is about selling your products and/or services in the best, most profitable way throughout each phase of the organization’s lifecycle. Elevating performance from good to great is not merely dictated by the slope of your revenue curve — that goes without saying. Brand strategy actually allows you to shift the entire “S-curve” upward. […]

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Taking AIM through targeted Segmentation Practices.

Leave a Comment / Big Data, Brand Identity, Business Culture, Business Strategy, Data Analysis, Leadership, Marketing Strategy, Value Engineering /

Research shows that the people you do business with — your clients, customers, and prospects — don’t want a relationship with you (77%). Think you fall short of expectations (77%). And are tired of and resist frequent, pointless interactions (87%). Alas, there is hope and it will cost you very little to turn that hope

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The thinking behind your business can change the world.

Leave a Comment / Big Data, Brand Identity, Business Culture, Business Strategy, Capital Management, Innovation, Leadership, Marketing Strategy, Operational Efficiency, Organizational Development, Reengineering, Value Engineering /

  “Just keep in mind there is nothing more common than unrewarded potential.” Ideas are powerful. So are people with a dedicated mission, purpose, and values. Bring them into Focus with a precisely defined AIM and you will impact the world in meaningful ways —whether your world is local, regional, national, or spans the globe.

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Ascending the Mountaintop Takes Planning, the Right Team, and a Guide that Knows the Best Way

Leave a Comment / Business Culture, Business Strategy, Leadership, Leadership Development /

In May of 1953 Sir Edmund Hillary crested the summit of Mount Everest with the guidance and support of a lesser-known climber, Tenzing Norgay. Norgay was no ordinary mountaineer. Just one-year prior he helped a Swiss team pioneer a route up the rugged Southeast Ridge of the mountain, reaching some 28,000 feet before being turned

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Adapt and Evolve or Suffer the Consequences

Leave a Comment / Brand Identity, Business Culture, Business Strategy, Marketing Strategy, Organizational Development, Value Engineering /

What is the expected lifespan of your company—10, maybe 15 years? Used to be the average lifespan of an organization would be somewhere around 70 years. Not today. The speed of innovation in technology, consumerization of IT, ease of duplicating and copying successful products [commoditization], and increasingly demanding consumers are creating opportunities for new products

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The 8 Attributes of a Market Leading Business

Leave a Comment / Brand Identity, Business Culture, Business Strategy, Innovation, Marketing Strategy, Value Engineering /

Success in any endeavor begins with a workable strategic plan. Without a plan your organization’s growth, profitability, and very existence rests upon tactical opportunism. And that plan should begin and end with the people you serve — your clients and customers. A sound strategy for acquiring and retaining clients and/or customers enables you to purposefully

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The Fallacy of Culture Eating Strategy for Breakfast

Leave a Comment / Brand Identity, Business Culture, Business Strategy, Organizational Development, Value Engineering /

      I hate to say it, but Peter Drucker was wrong when he said “culture eats strategy for breakfast.” Or, at the very least, misunderstood. But I’m actually hoping he never said it at all. That’s because culture is a key element of any sound business strategy. In fact, the elements of culture

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