Brand Identity

How to Unleash the Power of Focus

  That’s been one of my mantras—focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” — Steve Jobs Renown philosopher and leader of the English […]

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The Curious Case of the Company that Wouldn’t Grow

The company is over 100 years old. But you wouldn’t know it from its revenue curve. For nearly 30 years that line is flat to decreasing at an increasing rate. Same goes for profits. The only way the firm can generate a profit, and that being meager at best, is by performing some type of

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What Jelly Beans Teach Us About Brand Asset Value

Life is like jelly beans in that what you see isn’t always what you get, but in the end the experience is well worth the risk.   —  Source Unknown Jelly Beans teach us a lot about commoditization, perceived value, and the necessity of strategy in the marketplace. Take price for instance. The leading brand

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