Author name: Doug Knuth

“Who’s Your Caddie?”

  A good caddie is more than a mere assistant. He is guide, philosopher, and friend.” — Henry Longhurst On Saturday afternoon at the Masters golf tournament, Phil Mickelson was doggedly chasing leader Jordan Spieth. A birdie at the ninth hole moved Mickelson to minus 10 for the tournament, just four strokes behind. As he […]

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What Professional Golfers teach us about winning strategies

  A good caddie is more than a mere assistant. He/she is guide, philosopher, and friend.” — Henry Longhurst The Masters golf championship at August National offers perhaps the most challenging and tension-filled test of skill for the professional golfer. Unlike all other major championships, The Masters is played at the same course with essentially

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The Prophetic Role of the CEO in Defining Business Strategy

“Leadership is the capacity to translate vision into reality.” — Warren Bennis In the overall scheme of business strategy, nothing is more important than your ability to share with both team members and clients alike “why” the world is a better place because of your organization. Harmonizing a well-defined vision, purpose, and statement of values

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The Four Key Elements of Business Strategy

 and how you can use them to create organizational focus There are three common mistakes business leaders make concerning strategy: 1) confusing tactics for strategy; 2) equating operational efficiency with strategy; and 3) lacking total commitment to a strategy. Our next few posts will delve into the elements of business strategy and why it is

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5 Things You Should Know About Innovation

In • no • va • tion : a new idea, device, or method : the act or process of introducing new ideas, devices, or methods — Merriam Webster Dictionary How many times have you heard transformation, innovation, revolutionary, or some similar word or phrase in the past week? Probably more than you’d like. Especially

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The Curious Case of the Company that Wouldn’t Grow

The company is over 100 years old. But you wouldn’t know it from its revenue curve. For nearly 30 years that line is flat to decreasing at an increasing rate. Same goes for profits. The only way the firm can generate a profit, and that being meager at best, is by performing some type of

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What Jelly Beans Teach Us About Brand Asset Value

Life is like jelly beans in that what you see isn’t always what you get, but in the end the experience is well worth the risk.   —  Source Unknown Jelly Beans teach us a lot about commoditization, perceived value, and the necessity of strategy in the marketplace. Take price for instance. The leading brand

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It’s About Getting Things Down to One Number

Not everything that can be counted counts, and not everything that counts can be counted.  — Albert Einstein Your company generates a treasure trove of data every day. Sales figures, customer service interactions, fruitful conversations with clients, website visits, emails, and on and on. And don’t forget about the wealth of relevant client, competitor, and

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