Author name: Doug Knuth

How to Optimize Brand Asset Value Over Your Entire Business Lifecycle

Brand building is about selling your products and/or services in the best, most profitable way throughout each phase of the organization’s lifecycle. Elevating performance from good to great is not merely dictated by the slope of your revenue curve — that goes without saying. Brand strategy actually allows you to shift the entire “S-curve” upward. […]

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Your business cannot become extraordinary

… without committing to accomplishing extraordinary things. Real and lasting operational excellence requires a catalyst. A spark of inspiration that enables your leadership team to see things from multiple perspectives and in fresh ways. Achieving the extraordinary requires “wholistic”thinking—beginning with understanding the mind of your client and/or customer and how it aligns with your products

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Taking AIM through targeted Segmentation Practices.

Research shows that the people you do business with — your clients, customers, and prospects — don’t want a relationship with you (77%). Think you fall short of expectations (77%). And are tired of and resist frequent, pointless interactions (87%). Alas, there is hope and it will cost you very little to turn that hope

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The thinking behind your business can change the world.

  “Just keep in mind there is nothing more common than unrewarded potential.” Ideas are powerful. So are people with a dedicated mission, purpose, and values. Bring them into Focus with a precisely defined AIM and you will impact the world in meaningful ways —whether your world is local, regional, national, or spans the globe.

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Without a coherent strategy tactics are meaningless.

—Innovation, technology, and clever marketing are useless without focus— Without a coherent strategy, business initiatives — no matter how clever or precisely executed — are an endless uphill battle. And though your ultimate objective is always  within sight — you never reach it. Harvard Business Review reports a mere 11% of executives believe that all of

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Transformation Requires a Renewing of Your Mind

“The route to transformation is profound knowledge.” — W. Edwards Deming Transformation is a hot topic these days. Mainly because technology brings change much faster and at a much greater scale than ever before. Which means business leaders must keep a sharp eye on dynamic customer demands and requirements as well as seen and unseen competitive

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Ten Trends Impacting Your Organization in 2016

Conscious Consumerism: The thinking behind movements like “know your farmer,” “slow money,” and “made in the USA” will gain greater traction in the B2B sector. Fact-based buying and sustainable procurement practices are attracting top talent to an area of the business once viewed as milquetoast. Links in the supply chain are tightly integrated as firms

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